Promote
We review, adjust and improve your SEO, paid search, social ads and more - delivering clickable, current, high-converting campaigns.
Attract, convert, report, repeat.
Now your shiny new website is live, the next step is driving consistent traffic. Our digital marketing skills make sure people visit your site, spend, and become long-term customers.
Our strategic approach consists of three strands.
1 - Technical SEO
SEO is the cornerstone of content marketing. Done correctly, SEO helps your website rank higher in search results, attracts visitors through relevant content, and delivers sustainable results for your business.
However, effective SEO isn't a quick fix - it requires ongoing expertise and effort to maintain the wins.
Our technical SEO packages start with a minimum 6-month commitment to ensure consistent improvements so you can reap the rewards of SEO's evolving benefits.
2 - Content Strategy
Creating content without a strategy is like setting sail without a destination—you've no idea where you'll end up.
With 20 years’ experience in eCommerce digital marketing, we understand industry trends and buying patterns and know which mediums will best reach your audience. This knowledge allows us to develop content strategies that deliver key messages with pinpoint accuracy and plot a clear path to your goals.
3 - Monitoring and Reporting
Successful businesses are built on in-depth data.
We monitor campaigns to identify the most clickable, current, and high-converting content, making continuous improvements informed by the numbers.
With advanced analytics to track your store's performance, our approach gives you a living, breathing content strategy that adapts to market demands and consumer insight.
You'll also get detailed regular reports, so you're always in the loop with developments.
But wait, there's more…
Making paid advertising pay off
After launch, your eCommerce website needs exposure to reach potential customers.
We recommend our clients invest in paid ads, including:
Google Search Ads
Paid search ads are the fuel that drives momentum for online businesses. And they appear at the top of search engines for one reason - maximum exposure.
By targeting relevant keywords, we get your service seen by as many people as your budget allows, generating maximum clicks, converting customers and producing healthy returns on investment.
Google Display Ads
Google's Display Network spans over 200 million sites, apps, and videos worldwide.
Reaching over 90% of global users, the network is the perfect place to boost brand awareness.
We create and manage high-impact text, image and video display ads that put your business in front of your ideal customer. We create and manage high-impact text, image and video display ads that get your business noticed by your ideal audience.
Retargeting
Another excellent avenue for maximising your ROI is retargeting. Using Google & Meta's built-in tools, we reach non-spending visitors and convert them into customers.
We'll even introduce you to new audiences too.