From Startup to Global Leader: Scaling Killer Ink’s eCommerce Success

Project summary

From startup to Europe's No.1 and beyond.

Magento website design. Build. Digital marketing.

Dock has worked with Killer Ink since 2008, when they were an ambitious local startup. They've since become Europe's leading supplier of tattoo equipment. We continue to support their worldwide growth through website optimisation, performance improvements and digital marketing.

2024 Key stats

17%

Increase in Paid search traffic

69.5%

Increase in Organic social traffic

206%

Increase in first time visits

The challenge

With ambitions of being Europe's leading supplier of tattoo equipment, Killer Ink wanted their website to leave a lasting impression.

So, they asked us to build an online store that looked fantastic, worked like a dream, and could support their expansion into new markets.

They also needed their eCommerce platform robust enough to sustain an ever-growing product range and European customer base.

Finally, it was essential Killer Ink's site could showcase, sell and deliver products across the continent.

‍“There's a lot of sharks in the waters. I think integrity is a key thing and that's been a cornerstone of the relationship that we've got with Dock because we trust that they will do the right thing. They won't bullshit us. You know that they'll be honest.”

The solution

Using a mobile-optimised Magento solution, we built Killer Ink an online store that's more eye-catching than a full-sleeve tattoo on your Nan.

The site serves over 7,000 different products to a European audience through 14 domain names, 12 languages and seven currencies.

The domains are all managed via a single Magento backend solution, which integrates seamlessly with the warehouse. This means Killer Ink can dispatch customer orders across Europe within a 15-minute window.

"We firmly believe we've had the best website in the industry for a long, long time."

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The result

Had a tattoo in Europe over the last five years? It's more than likely Killer Ink supplied the studio or artist. They're now Europe's Number 1 supplier of tattoo equipment, achieving year-on-year growth since being founded in 2008.

But their ambition doesn't end there.

As a long-standing partner, we continue to support Killer Ink's growth into a worldwide eCommerce operation, delivering outstanding results, including: