First, we hosted a creative workshop to understand Teach Active’s tone of voice, personality, and mission, before designing graphics and creating brand guidelines. 

Then we rebuilt the Teach Active platform, focusing on the user experience and usability. 

We redesigned the subscriber admin, creating a dashboard view that allows users easy access to over 2,500 resources. 

Next, we studied how teachers used the platform, interviewing many to gain genuine insight into their needs. With these findings, we created a new lesson builder that allows teachers to select multiple lessons at a time, streamlining the entire selection and comparison process.

We also identified an opportunity with the sample lessons. Originally a stripped-back version of the Maths product, the user had to fill in the form each time they wanted to access the sample lesson plans.

Teachers have a hard enough job as it is, so we created a fully functional trial account area that allowed them to experience the product in detail. The account area also enabled Teach Active to communicate, share news, and promote features with trial users to convert them into active subscribers.