From Local Salon to Global Beauty Brand: Growing Peaches & Cream Online

Project summary

From local to global: lessons from a successful makeup salon

Brand. Magento to Shopify. Digital marketing

Dock have worked with Peaches & Cream since 2008 and we continue to assist with impressive optimisation and performance improvements, year on year.

2024 Key stats

10%

YoY Increase on store revenue

73%

Increase in Add To Cart

15%

Increase in organic search traffic

The challenge

Peaches & Cream are beauty experts with a makeup and hair studio in Liverpool city centre, their own cosmetics and accessories line, and an impressive online offering.

We have worked with Peaches & Cream for over fifteen years, helping them to establish themselves as one of the top independent makeup brands in the UK.

Through extensive industry analysis and requirements gathering, we suggested that Shopify was the best option based on their objectives and market, and the brand made the transition to Shopify.

The solution

We were able to enhance the core functionality of the site, whilst maintaining the feel and personality of their previous online store. Many of the elements that were custom-built including their popular ‘As Seen On’ feature were incorporated.

With improved product catalogue management, collection filtering and a more streamlined bundle builder functionality, Peaches & Cream are able to be more reactive with changes, especially in a market that changes weekly.

The customer experience is further enhanced with an intelligent search functionality with suggested terms and products, a full new suite of product images and the addition of video on selected products.

Our ongoing digital and creative services have assisted Peaches and Cream to increase their brand awareness and expand their reach to a global audience with sales to the USA, Canada, Australia, New Zealand, the Middle East and across Europe. Recently we integrated live makeup tutorials on site and began assisting with TikTok marketing. During 2024 Peaches saw a 300+% increase in sales via TikTok referrals.

The result

On the week the new online store was launched, their traffic levels were in the top 1% of Shopify stores that launched at the same time.

They have consistently outperformed Shopify’s averages in a variety of elements, including site traffic, and order basket totals have increased month on month.

With an average conversion rate of 6.25% (a 17% increase on 2023) the new Peaches & Cream Shopify store has one of the best conversion rates in the Health & Beauty category.

Coinciding with the launch of the new site, Peaches were also shortlisted for ‘Best Health and Beauty Campaign’ in the Northern Marketing Awards, for product launch campaigns.

Quotes c/o Kate Matthews @ Peaches.

“We are thrilled with our new Shopify website. Dock have utilised Shopify’s features, along with their own custom design work to elevate the perception of our brand, from a small indie cosmetics company to a global brand.”‍

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Kate Matthews, Founder