Simpson Associates
Website redesign for Microsofts Partner of the Year
Wordpress website design & development. Branding.
Dock has worked with Simpson Associates for over 10 years, coinciding with a period of significant growth for the data transformation company. In 2024, Dock redesigned and redeveloped their website, delivering a brand refresh in the process. We continue to work with Simpson on their creative collateral.
Due to recent rapid growth, the Simpson Associates website was no longer fit for purpose.
With their expansion into new sectors, changes in audience, and the introduction of new products and services, the ageing, bloated site needed constant adaptations and bolt-ons to function.
Consequently, Simpson Associates wanted a new website that offered a seamless experience and helped correctly position the organisation as consultants rather than salespeople.
“They absolutely blew us away with some of their ideas. They clearly knew and understood us as a business.”
During a series of workshops, we identified that a brand refresh would help redefine how Simpson's positions itself and communicates across their digital channels.
We refined the brand creative, delivering a mini rebrand that formed the foundation for the website overhaul. Using Wordpress to redevelop the site from the ground up, we aimed the new design, coding and structure at promoting Simpson’s competence, trustworthiness and high standing in the marketplace. We created a new sitemap and information architecture based on best practices, analytical evidence and heat maps to create a clear, accessible content layout.
After migration, we worked with Simpsons to review, remove or rewrite content and strengthen their SEO by incorporating key search terms.
"They're very good at challenging us. When people in the business go off on a tangent the Dock team will keep us on track." Emma McGhin
Simpson Associate’s rebrand received a fantastic reception, leading to the creation of new sales decks, office collateral and defined brand guidelines. The website launched on budget, on schedule and in time for Simpson Associates to be named Microsoft Partner of the Year in June 2024. Since launch, Simpson’s organic traffic has been up 30% due to the build quality of the site.
Not only did Dock develop this 1,000 page site (Aye Carumba!) we led the way in redefining service offerings and proposing a series of new pages to benefit end users.
“Dock has huge experience and expertise… we've had lots of success with some of the campaigns. I feel really confident that they'll keep us on the straight and narrow…I would recommend them.”
Quotes c/o Emma McGhin @ Simpson Associates.
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